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Cartier Roadster

A digital experience for the Cartier Roadster watch

Cartier Roadster
Sector
Luxury watches and jewelry
Country
United States
Link
cartier.com
Scroll storytellingResponsive
Visit the site

Our team worked on this project as part of a bigger team. The brand belongs to its owner.

An experience page for the launch of the new Roadster inside Cartier's global site. The story is told in pictures: the watch's details come closer and change with every scroll, with few, careful words, the way a house like this speaks.

What is in it

  • Visual storytelling that moves with the scroll
  • High-resolution close-ups that still load light
  • The same experience on phone and desktop
  • Runs inside a global site with many markets and languages

Screens from the project

cartier.com
cartier.com
cartier.com

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